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PACKAGING I COLLATERAL I DISPLAY GRAPHICS
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The Lysol Clean-Flip Sweeper was a breakthrough product in the quick-clean category. Challenged to highlight innovative features while differentiating among competitive brands at shelf. Eye-catching packaging, displays and collateral were developed, showcasing hero imagery and color-accented claims. The final designs reflected a positive market perception and increased sales.
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Lysol® is a registered trademark of the Reckitt Benckiser Group,
a licensed brand of Quickie Mfg. Corp., subsidiary of Jarden Corp.
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